Lorenzo Ovens is a business that provides custom wood fired oven builds, Italian catering, personal chef services, and cooking classes. This was an ongoing project that involved taking his already created branding to create an overall presentation for branding and marketing. The primary goal of the website is to showcase Lorenzo’s work so users can learn more about him, what he does and generate sales leads by giving users an ability to contact him for specific services.
To build this website I used HTML/CSS, SASS, the Materialize framework, Javascript, jQuery, the WordPress content management system, and custom PHP. I also retooled and customized the underscores base theme in order to add features that weren’t otherwise available.
Along the way, I continued to utilize two of my favorites from Adobe — Illustrator and InDesign. This meant matching Lorenzo’s website and branding in regard to color and typography to create different outdoor banners, business cards and other collateral that Lorenzo uses to market and promote his services.